Message Aimed at Appealing to a Broader Segment of the Investment
NEW YORK--(BUSINESS WIRE)--Apr. 11, 2013--
Loews Corporation (NYSE:L) announced today the launch of The
Adventures of Lotta Value, Investment Hunter!, a unique and engaging
way to communicate its core principles of value investing and
conservative financial management.
These principles have been used to guide the company for more than 50
years and are the foundation for the attractive long-term returns the
company has generated for shareholders. The animated story follows the
lead character, an investment hunter named Lotta Value, on her quest to
learn about Loews’s strategy, financial performance and subsidiaries.
The presentation of the Loews value story in a graphic format may come
as a surprise to some. The corporation chose this approach to convey its
message because of the difficulty for conglomerates like Loews in
today’s crowded media world to effectively communicate their story. The
corporation noted that while it has experimented with the delivery of
its message, Loews is not tinkering with the value investing principles
underlying its success.
Investors interested in learning more about Loews can find Lotta Value’s
story on the corporation’s new website at http://www.loews.com/our-story/value-investing.
About Loews Corporation
Loews Corporation is one of the largest diversified companies in the
U.S. Its principal subsidiaries are CNA Financial Corporation
(NYSE:CNA), a 90% owned subsidiary; Diamond Offshore Drilling, Inc.
(NYSE:DO), a 50.4% owned subsidiary; Boardwalk Pipeline Partners, LP
(NYSE:BWP), a 55% owned subsidiary; HighMount Exploration & Production
LLC, a wholly owned subsidiary and Loews Hotels, a wholly owned
subsidiary. For more information please visit www.loews.com
Source: Loews Corporation
Mary Skafidas, 212-521-2788
Investor and Public Relations